Just when I thought I had my bad-grammar obsession under control I started hearing the following ad on the radio:
Are you one of the 43 million plus Americans who don’t have health care insurance? Then call 123 Healthcare, where getting affordable benefits are as easy as 123. (The emphases are mine.)
When I hear something such as this it depresses me. Who wrote this and, worse yet, who edited it and approved it and how can they hear it aired day after day and not run screaming into their boss’s office and yell, “Please stop that ad! I made a terrible mistake! Someone who really cares about our language may hear it and do something drastic and I would never be able to forgive myself!”? I am not going to elaborate on what is wrong with this excerpt - either you will notice it (with or without my hints) right away or not. If not, then stop now and go back to your People magazine.
The previous example is just bad grammar, but then there’s this -
Compare Transam to any company out there and they just don’t stack up.
This is an ad promoting a company called Transam. Hard to tell, isn’t it? This excerpt is grammatically correct but demonstrates faulty syntax which is really a sign of faulty logic. No one at Transam seems to care, though.
Here’s another that just irritates the hell out of me. No grammar or syntax problems but, still, it is just wrong.
Do you know the difference between the millions of millionaires in America and you? They decided they wanted to be millionaires and went out and did it.
What did they go out and do? Where did they go to do it? Can I want to be a millionaire and just stay home and do it?
Then there’s this exciting statement by Billy Ray Cyrus promoting some new Nashville talent show -
I hold in my hand the next Nashville star!
Big hands, huh? One of the contestants replies -
Just every week you have to bring it.
Huh?
And, finally, a proud husband has this to say about his wife who has been using a new face cream -
I looked at her and I was just wow!
Well, he may have been just wow but I am just disgusted and depressed. ‘Bye.
